Case
THE CLIENT:
FilmOut San Diego
FilmOut San Diego organizes and promotes monthly screenings of LGBT-themed films, and hosts the yearly San Diego LGBT Film Festival. Their mission is to showcase films that recognize, promote, celebrate and support the artistic contributions LGBT filmmakers make to our community. Having started in 1998 as a college thesis project, FilmOut San Diego, now celebrating its 20th anniversary, has grown to become a major organization in the San Diego LGBT community, providing notoriety and recognition to directors and films alike.
THE CHALLENGE:
Reaching a Wider Audience
In 2009, as they moved into their second decade of existence, FilmOut San Diego’s Board of Directors wanted to attract new donors and appeal to a wider viewing audience. They recognized that their current branding was limited and that, if they wanted to reach their full growth potential, they would need to overhaul their brand completely.
THE SOLUTION:
Marketing & Brand Loyalty
Using strategic marketing strategies to inspire brand loyalty, we designed both a new logo and web site for FilmOut San Diego. They now have the capability to launch email campaigns, create promotional DVD’s, and create movie posters, brochures and tickets containing a consistent, recognizable brand. Since they began working with Mance Creative, FilmOut San Diego’s demographics have grown to a level where 28% of their donor pool earn an income above $1,000,000 and nearly 20% reside in other cities and states around the world.
THE RESULT:
Website
Features:
- Uses the latest HTML5 and CSS3 technology;
- WordPress with enhanced and custom CMS features;
- Responsive mobile technology for increased usability on major mobile devices;
- Customized Events
- Management system to make the adding and removal of shows more automated and seamless;
- Clean and modern aesthetic with the main focus being on the shows;
- Updated site map for better UX;
- Large and vibrant image graphics for better user-friendliness and flow;
- CSS3 animations and hover effects for enhanced aesthetics;
- Hero image slideshow of show images and show dates;
- The ability to integrate dynamic Ticketmaster functions;
- Embedded Social Media Feeds;
- Enhanced SEO optimization;
Let’s
Create
Together
Let’s Create Together
Tell us a bit about your project. We’ll take it from there.
Tell us a bit about your project.
We’ll take it from there.
