Next up is BLUE!

Did you know that the most popular FAVORITE color in the world is BLUE? Like most colors, blue has a variety of associations and meaning depending on the shade and tint in question. We often think of two sides of Blue: Light, airy, and calm, like an open sky, or, darker, deep, and feeling; like listening to “the blues”. What makes this color so diverse, yet so unifying in our collective appreciation? Find out as we continue to explore the psychology behind BLUE!